ISOmatrix Newsletter February 2009

Posted by ISOmatrix at 2/26/2009 11:57 AM
Categories: Newsletters
Tags: ISOmatrix ISO 14001 ISO 9001 Environmental Management System

February, 2009

ISOmatrix Newsletter
 
This year, February is "REALITY" month. 

This is the time when management has to make the recession-driven decision to either shrink-to-survive it or invest-to-grow through it.  

At ISOmatrix we have made the decision to invest and grow.  We have engaged new and promising relationships such as our resource partnership with CMTC, our webinar partnership with ComplianceOnline.com, and our recruiting partnership with Resumeware.com.  We are also committing to our 2009 Social Responsibility Project of donating the development of an ISO 14001 system into a Ventura County Grammar School (a very exciting project that we will present in another newsletter). 


IN THIS ISSUE  
  • Press Releases and Announcements
  • Logo Exchanges
  • Supplier Development Programs
  • New ISOmatrix Client Certification announcements
  • Joke of the month- Business Quotes

What ISOmatrix is doing to earn referrals  -- Most business managers don't rely on just a web search to finalize selection decisions on vendors. They get an old-fashion referral from a trusted source.  This is particularly true when choosing consultants.  So, how does a business get more referrals from referral partners?  First, you need a "Referral Network Plan".  This is how ours works at ISOmatrix.

  1. Perform well enough to earn the referrals (obvious)
  2. Create additional value for the referral partner (at no cost to partner)
  3. Make the long-term benefits of the referral a mutual win-win

Learn more about our "4-Phase Client Market Development Plan"

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Press Releases and Announcements

  • When one of our client companies achieves certification to a standard, it is a huge milestone. That milestone needs to be announced to customers, potential customers, and suppliers.  ISOmatrix has developed a Press Release and Customer/Supplier announcement program that is free to our clients and gets the word out fast to industry and your Customers.  We write it and help deliver the message to both a massive industry audience and a very select target audience.   We think this adds great value above and beyond our QMS actions and differentiates our service.

Here is an example for our client company 3D-Cam:  http://www.marketwire.com/press-release/Isomatrix-Inc-3D-Cam-950549.html

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Logo Exchange - Search Engine Optimization

  • The latest focus of SEO is inbound links.  The more relevant a link, the more weight Google and Yahoo place on it. Authority publications that link to your site from a press release is very strong.  To add to that, trading website links with ISOmatrix makes for a valuable industry cross linkage.  We are asking all of our clients to add the "QMS developed by ISOmatrix" logo to their website and we install their logo-link on ours.

The logo appears on client sites as:
 

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Supplier Development Program

  • We want to work with our clients' suppliers, but we need a personal introduction to build the trust to make it happen.  It benefits our clients when their suppliers integrate an ISOmatrix QMS so the benefit is a mutual win-win.  When entire supply chain speaks the same Quality Language interactions between vendor and customer are streamlined, and greater efficiencies are attained.  This alone can make a referral to ISOmatrix pay long-term financial dividends for our referral partner.  

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One of our recent Client ISO Certifications -- Congratulations!!

  • Technical Heaters- ISOmatrix wants to congratulate Brock Jones and Jim Laage and their team at Technical Heaters on their recent completion of ISO 9001:2000 registration by registrar, BSI.  Since 1968 Tech Heaters has built custom solutions with a wide range of heaters and electrically heated hoses, tubing, and flexible circuits for the aerospace, medical research, household appliance, Computer, Instrumentation and Advanced Industrial Manufacturing industries. We want to thank them for choosing our Full-Implementation package.

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Joke of the month -- Business Quotes from Steven Wright

  • I think it's wrong that only one company makes the game Monopoly.
  • Anywhere is walking distance, if you've got the time.
  • There's a fine line between fishing and just standing on the shore like an idiot.
  • Why don't they make the whole plane out of that black box stuff?

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Our success is based on the satisfaction of our clients and on their referrals to friends, vendors, and customers. With that in mind, we are sending these newsletters out only to our internal contacts and customers. Opt out if you don't want to see it again. Or, forward this email to anyone who you feel we can support.

All the best!

Bill Barber - President, ISOmatrix Inc

 

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